By Alexey Gavrilov on August 29, 2006

When I was thinking about the concept for Metalink’s new website one of first things that came to my mind was “we need the blog”. If you look around you’ll see more and more companies big and small adopt blogging so it’s definetely one of the current trends and it’s worth consideration. Let me explain few points that advocate in favor of the blog as online communication tool for a small company like Metalink.

It shows that you are alive
The information on the website should be updated to show that the company lives. What about ‘News’ section on the website, why don’t you use it instead? Well… it simply doesn’t work. Do you have many events monthly worth mentioning in the ‘Corporate news’? If you are a small company you probably don’t have any. So if you want to stick with the news section you’ll need to have a dedicated person who will be inventing “news” periodically just to publish on the website. I don’t suppose anybody would care to read that shit (even the author himself). Blog assumes informal communication so you can actually write about anything you care about. This is already beneficial comparing to previous case as someone else would probably care about the same. Next everybody from the team can contribute making content more diverse and fresh.

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